GOB
What sticks to your body, finally made clean.
Category
Non-toxic, bio-based sleep and body care
Status
Active
Leadership
Lauryn Menard- Founder & CEO
GOB makes the everyday wellness products that stick to your body, mouth tape, nasal strips, earplugs, and sleep masks, from bio-based materials instead of the synthetic, PFAS-laden stuff that fills the category today. Third-party toxicology tested and food-safe certified. One brand built to own a sleep-health aisle that 3M has quietly white-labeled for decades.
The sleep aisle is a large, growing category with no brand. Breathe Right sold for around a billion dollars. The shelf at Target is a mess of generic masks, plugs, and tape. People read labels now, swap plastic for glass, and ask what things are made of before they buy. Nobody has given the sleep-health aisle a clean, trusted answer. GOB is building it.
Our thesis is that consumers make health decisions with their own eyes before the system catches up, and right now they decide by what’s not in the product. GOB leads with exactly that question, what it’s made of, and answers it with materials you could compost. The founder is a biomaterials designer who builds the brand and the supply chain with equal care. A consumer goods brand with a real moat and diehard early fans, the kind of bet we back.
